Today I said goodbye to my friends and colleagues at Monotype and started my freelance life.
I'm a real advocate for designers and product managers doing research. It was what my talk for Industry Conf centred around a few years ago. Absolutely yes, designers and product managers should be talking to customers, users and the real people who use their services to build empathy and...
At the end of 2016, I commissioned an external research consultancy - Esposito Research and Strategy to conduct a Cross Company Segmentation project for Monotype. Together with my team, Muriel our consultant, and internal stakeholders, I managed this process and communication of the outcomes.
On the 2nd Feb 2009, Designing for the Web was published as an eBook and Five Simple Steps the imprint was born.
We are often grappling with how to support teams who are trying to be nimble and work quickly but ensure our research is conducted with rigour and best practice. Rather than replacing or duplicating research already happening across the business, we’re aiming to enhance and improve it. By acting...
The exploratory research phase can often be the most daunting. You are furthest away from the problem and don’t even really know what the problem is!
In April I spoke at a web industry conference in the UK: Industry Conference in Newcastle. As well as covering who should do research and how to do good research, I talked through some examples of how to incorporate research into every stage of a project lifecycle. The talk was filmed so you can...
It’s possible to use research and the resulting insights you glean at any stage in a project/product life cycle. This post will focus on one way to use research insights in the exploratory phase of a project/product life cycle.
Imagine that you’re starting a new project and need to know the basics before you get headlong into designing or building. How can you get some quick and easy data on the customer segment that you’re creating a product or service for? One way is to try a survey.
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