February 14th, 2018

Researchers are the UX glue

Facilitators are enablers and helpers. They are also responsible for creating the right environment for people to contribute. In my mind, a facilitator literally holds everything together which is what made me think of glue. Glue is often invisible but plays a fundamental role in binding things...

February 10th, 2018

Repost of The Research Funnel

Several years ago, I came up with a simple category system that I called The Research Funnel. It's been getting a lot of attention on Medium, so I've reposted it here again.

February 7th, 2018

Research methods for discovery

A few weeks ago, I wrote about whether you should do it yourself when it comes to research or call in an expert. I talked through the research funnel and how it's important to understand how close to the problem/solution you are. I think the ideal place for mixing up your research methods is at...

January 31st, 2018

Going freelance

Today I said goodbye to my friends and colleagues at Monotype and started my freelance life.

January 9th, 2018


I'm a real advocate for designers and product managers doing research. It was what my talk for Industry Conf centred around a few years ago. Absolutely yes, designers and product managers should be talking to customers, users and the real people who use their services to build empathy and...

November 17th, 2017

Joining the dots between customer segments and personas

At the end of 2016, I commissioned an external research consultancy - Esposito Research and Strategy to conduct a Cross Company Segmentation project for Monotype. Together with my team, Muriel our consultant, and internal stakeholders, I managed this process and communication of the outcomes.

March 29th, 2016

Accidental Publishers

On the 2nd Feb 2009, Designing for the Web was published as an eBook and Five Simple Steps the imprint was born.

March 8th, 2016

Whose Job is User Research?

We are often grappling with how to support teams who are trying to be nimble and work quickly but ensure our research is conducted with rigour and best practice. Rather than replacing or duplicating research already happening across the business, we’re aiming to enhance and improve it. By acting...

October 7th, 2015

Uber researchers and how they use observation in the field

The exploratory research phase can often be the most daunting. You are furthest away from the problem and don’t even really know what the problem is!
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